THE VAGUE AND INEFFECTIVE RANSOM NOTE.
THE SPECIFIC AND HIGHLY EFFECTIVE RANSOM NOTE.
- Reply below how this comparison of two Ransom Notes helps you understand the value of very specific claims and illustrative language.
To reinforce the superiority of making specific and arguable claims over broad language summaries that merely sketch the outlines of the content of a message, follow the link to a comparison of good and bad versions of White Paper descriptions of “Essential Content” and “How I Will Use It” entries.
A step-by-step examination of several claim types and their relative value in making arguments to specific audiences, using a young woman’s desire for lasik surgery as the subject matter.
The arguments Amanda makes to her parents may persuade them to pay for her lasik surgery, but they would certainly not convince her insurance provider to do so. What claims could she make to the insurer to persuade them to cover her costs?
- Reply below how Amanda’s argument is shaped by her audience.