Visual Rhetoric Analysis-Anonymous

Dance English 30s

0.01

We see two pairs of feet on what is a wooden floor. The dark floor is cleaned and is likely lectured due to the flat effect on the wood, the individual planks are visible. The wooden floor has what seems to be a wooden chair resting on its boards with a lighter tone than the planks in the background blurred out to not take away the significance of the feet. Socks accompany the feet, the feet on the left side have lime green socks and are smaller than the feet on the right side which are adorned with peach pink socks. The size of the feet and the differences in style hint at a significant age difference; the lime green socks are simple ” booties” style which young children tend to wear and the peach-pink pair has divots creating a pattern. The feet are of course accompanied by legs which are equipped with pants. The lime green sock wearer has light blue jeans not fully stretched out to fit the form of the wearer. The pink socks have dark-loose-fitting pant that screams sweatpants. The color choice for the socks makes them stand out in contrast to the dark dullness of the floorboards and the background putting the attention on their movements.

As the Camera quick cuts, we see the figures to which the socks belong. The lime socks belong to a young girl with straight black hair wearing a yellow shirt contrasting with her blue pants. the pink socks belong to an older woman with grey curly hair signaling further her age. She wears muted colors the grey sweatpants paired with a basic white shirt make her feel less lively than her younger counterpart. The relationship between the two is one of a grandma and her grandchild. They are in motion conducting a type of dance as they almost simultaneously twist and turn with glee on their faces. The background now has more color with assorted bowls on and on a table, a light blue kitchen sink further in the background holding more items on top of it, and between the pair of women two blue cups that are pair were likely drinking from. Even further in the foreground a window gives the scene more light. This change from the initial frame makes the grandmother look even more out of place the healthy application of bright colors gives attention to the colorless individual making her out to be out of place in this setting.

0.02

The initial scene blurs to draw attention to a new arrival to the scene. We see a figure about to walk to the kitchen area they wear a purple top and classic blue jeans. The purple can be seen as a linking point between the bright colors of the children and muted colors of the grandmother clueing in to the fact that the figure about to appear is either a older sister or the mother of the child.

0.03

The pair of child and grandmother come back into the frame as we see a front-facing shot of them doing another silly dance in front of a phone camera. We get a better look at the pair as we see the child has braces and wears several bracelets on her wrist. The older woman in purple is still in the process of coming to the room her approach is obscured by the lack of light in the room she coming from, though we do not have full details of her expression she seems to have a look of concern on her face as she enters the scene.

0.05

A bright smile is painted on the girls face as she turns to face what we can only assume is her grandmother. This is a closeup shot of the girls face used to show how happy she is to be with her grandmother

0.06

We now get a closeup shot of the grandmother the screen is under a motion blur effect to show movement she also seems to be filled with joy participating in an activity with their grandchild and we now have a better at her face in the process. Deep lines pepper the older woman’s face showing off her age further.

0.07

The pair notice the women in purple come in. The grandmother puts on a silly face to delight of the child, the routine continues without any loss of momentum turning their back on the women in purple.

0.08

We get a closeup shot of the back of the grandmother’s head as well as a quarter of her body. The director puts more enthesis on the grandmother because she the subject of the video, combined with the muted colors of her clothing and her older complexation she stands out the most.

0.09

The scene cuts to a face shot of the woman’s purple reaction to the dance giving us a proper look at them. She has noticeable lines on her face but not to the point of being in the same ball park of age as the grandmother pointing her to be more middle-aged than anything. Slightly faded green lipstick can be seen on her slips accompanied by subtle dark circles under her eyes and frazzled hair. The mess of hair and the dark eyelids gives the idea of a women that is very tired and maybe even crying? She closes her eyes and her smile deepens.

0.10

We are now greeted by a new scene where the girl and the grandmother are in frame, the scene is bathed in faint light produced from lights on the ceiling of the room. The sides of the room are filled with books and a single picture frame on the righthand side that its contents cannot be seen hundred percent due to the lighting or lack thereof but if looked at carefully a hint of a family portrait can be seen in frame. a wooden lacquered table in front with a companionship of wooden chairs, on the table the makings of a breakfast or a brunch can be seen displayed. A glass pitcher of orange juice is present with three quarters of its contents gone to the right, a basket of toast facing closest to the girl and a stack of waffles being gently put down by the grandmother are main sources of sustenance seen. Three glasses of orange juice one presumably for each of the people we’ve seen so far all with varying degrees of full.

The girl is in the center of the shot giving her the center stage, she is sitting on a chair looking pleased as she glances at her phone most likely looking at the video she and her grandmother took earlier in the day.

0.12

The grandmother glances at the empty chair with the glass of orange juice in front of it, she looks concerned perhaps her daughter is late or maybe not coming at all?

0.17

The grandmother looks to be lost in thought maybe shes upset that he daughter isnt showing up. The director again gives more attention to the older women giving more credence that the short video is about her

0.18

We get a quick cut to the grandmother turning her head perhaps to greet the mother entering the stage? The grandmother looks bewildered her mouth is hanging open with her eyes tracking movement but at the same time looking glazed over like she doesn’t understand what/who she’s seeing. She blinks for a moment with a confused look still plastered on her face. The director does this to show some issue the grandmother is facing

0.20

The camera cuts to the Mother in the purple sweater starting to sit in the chair. The dark circles around her eyes are now gone and her hair stands a little neater hinting that she washed up before the meal. She also now dawns a gold earing in her right ear. She is smiling greeting the grandmother.

0.21

The mother finishes sitting down momentarily glancing down which we can infer is the glass of orange juice looks at the grandmother again. The shot focuses on the mothers movements mirror the focus on the grandmothers shot giving a subtle connection to them.

0.22

As the shot is still focuses on the mother she starts to learn froward slightly. The smile is gone now replaced by a sour expression on her lips, her eyes are now wide as if in concern when she is staring at the grandmother as if she is notices somethings wrong with her.

0.23

We are now back in the center shot we started the new scene with, both the younger daughter and the mother are now focused on the grandmothers actions. The young daughters face no longer focused on her phone face is straight lazer-focused on the grandmother. The daughter is not making any movements and stares at the grandmother with the same expression but now in side profile. The grandmother opens a basket smiling as if nothings wrong looking at the daughter and smiling. The daughter and the mother share a knowing glance at each other before the scene transitions.

0.25

The scene transitions to the grandmother sitting on a badge couch having a conversation with the mother who is sitting on a badge chair close to each other. Picture frames sit on a wall that divides two rooms behind the couch the grandmother is sitting on, a lit lamb and drawn light orange curtains provide light for the room. We see the scene from outside the living room like someone looking in on a conversation they’re not a part of maybe the daughter? A white lined oval with the phrase ” disorientation”. It is most likely a symptom of the disease the grandmother was suffering from in the scene before we can even say it is the symptom she was displaying during that scene as well

0.26

The white-lined oval now has the text ” visual confusion” in as the old text swaps out. The grandmother nods her head as if to say she has the symptom the box is displaying.

0.27

” Social withdrawal” now enters the box as the old symptom phases out. Above the oval appears the text ” learn the warning signs of Alzheimer’s” revealing the purpose of the ad and on the bottom the Alzheimer’s association logo can be seen as well as the Ad council symbol.

0.28

The oval now contains ” Memory loss” and then ” 10 signs.org” which we can infer where we can learn about the signs for Alzheimer’s. The Camera now centers around the mother taking clasped hands of grandmother holding tight.

0.30

The camera slow pans to a final shot of the grandmother with her lips in a tight frown with her brow furrowed and eyes looking at the mother.

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