Two Great Tastes in One Candy Bar:
A Riddle PLUS Writing Advice
The problem with this sign should be obvious, but just to be sure, let’s talk about the serious mistake it makes.
INSERT CLASSROOM DISCUSSION
Any writer making the same mistake would have to return her reader’s attention back to the material he’s already read and analyzed, draw his attention to things he might have missed, prepare him after the fact to receive information in the most effective way, and talk him out of conclusions he’s already drawn. All because she failed to put the sign AHEAD OF THE SCENIC VIEWS instead of behind them.
This paragraph makes the “Just Passed Scenic Views” mistake:
In a recent poll, 51% of Americans estimated that most or some of the food they eat is genetically modified (or contains GMOs) while the rest claimed that they eat “no GMOs” or “not too much.” Further, 65% of those who knowingly eat a fair amount of GMO food claim to have read a lot about genetically modified foods, while a whopping 75% of GMO-abstainers admit they have read nothing about these foods. You would think these results would be the other way around if modified organisms were as terrible as some perceive them to be. Instead, the poll revealed that most of the people who are consuming GMOs have gathered a lot of information on them, while 75% of the people who stay away from these foods admitted to reading absolutely nothing about them.
This paragraph tells readers to watch for “Scenic Views Ahead”:
Evidence shows that adults who are educated about genetically-modified foods (GMOs) accept their safety and consume them without hesitation. In a 2018 Pew Center Research Poll, 65% of respondents who knowingly eat a fair amount of GMO food report that they have read a lot about GMOs and feel well-informed. Those who admit ignorance about GMOs, on the other hand, fear and avoid them. Among GMO-abstainers, many of whom admit to having “health concerns” about the products, a whopping 75% admit they have read nothing about genetic modification or GMO foods.
A brilliant alternative.
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