0:01: As the ad starts you can tell that the main characters that evolve around this ad are a family of four. The family is made up of a father who seems to be in his forties, a mother who seems to be in her late thirties, and two children who seem to be around the ages of three – six years old. The family seems to be walking out of their house with bags and a stroller getting ready to go somewhere. The house seems to be a nice house and that the family lives in a decent area. 

0:07- 0:19: As the ad continues to go on it seems that the children are starting to get a little out of control and filled with excitement wherever the family is off to. The family of four are still walking off of their front porch and the father begins to start dropping the stuff that he is carrying in his arms. The many things that the father is carrying in his arms are the childrens toys (stuffed animals), a sweater for himself, two bags that are probably holding the kids supplies such as formula, diapers, pacifiers, and maybe more toys, and lastly a stroller. You can tell that the mother notices her husband struggling with everything that he is carrying but she most likely cannot help him because she is carrying the youngest child. 

0:20 – 0:22: Inside this shot you can see the father starting to buckle one of the two children inside of a car seat in the back seats of the car they are taking to whichever they are going. He is making sure that the childrens seatbelts are fastened tightly so that just in case anything happens when they leave to go to wherever they are going, that the seatbelts work to their full capability. While the father is still strapping one of the children into the car seat the child starts to throw food uncontrollably. In this shot it seems that the food that the child is throwing while he is giggling is cereal inside of a little bowl but without the milk. 

0:23 – 0:24: Inside this frame you can tell it is coming from the fathers point of view looking across the car, and see that the mother is putting their other child in a car seat as well. She seems to be doing what the father was doing, making sure that the seat belt holding the child inside the car seat is tightened all the way so that the car seat can work to its full potential. 

0:25 – 0:30: The camera then cuts to a blue screen with a rear facing car seat, a car seat, a booster seat, and a normal seatbelt all aligned in the center of the frame. Right under these four images is a white banner with the text NHTSA.gov/TheRightSeat and under the NHTSA logo.seats. 

Without being able to hear what was going on inside of this video and pausing during certain frames and visualizing I believe that this ad was about child protection inside of motor vehicles using the right car seats. I believe that this ad was about child protection because you can see with all of the craziness going on that the two children were causing because they were excited, the parents both still made sure that the children were safe and secure before they got into the vehicle to go to where they were going as a family. This is a great ad to show on TV so parents can see that they are not the only ones that go through craziness that young children cause, and that they always need to make sure that the children are safe when they get into a car. 

Link to video: https://youtu.be/eOfYNJNh1I8?si=IZOFA_EYYT20TCGV