0.01– The ad starts off with Meghan Thee Stallion posing in front of a back wall. The wall could be a background or it could actually be a wall from a building. She’s looking away like she’s looking at something or just posing with the camera. You can tell that it’s a professional taking the picture because it has the right angles and it’s zoomed in just enough to get most of her body, She is wearing a black t-shirt, makeup, and a honey blonde-colored wig with highlights. On the screen, the title of the interview is in yellow with her name on top to introduce who’s talking.
0.05– Then the ad transitions to Meghan sitting in a black high actor’s chair that has brown knobbs sticking out. The interviewer asked her a question. While she’s answering the question white subtitles are coming up. She’s in a studio with beige walls, white see-through curtains, and a white line on the wall that could be a stand or some type of decoration. The cameraman or woman is making sure to only focus on Meghan and some of the background. The camera is not too zoomed in you can still see the setting.
0.12– Meghan is finishing her response to the question asked. While she’s answering the question the camera is zooming in and out her face like it’s on purpose or the camera is just trying to refocus itself. She is still answering the question but now the clip has transitioned to her posing for a cameraman and she is in a different chair a soft brown color. Meghan is posing with her back a little bit off the chair with her head held up high and her shoulders high to show good posture. The camera zooms in just a little bit more and seems like the walls are a grey marble. The person who’s taking Meghan’s picture is an African-American male with a black jacket and a red accessory on his wrist. That’s all shown because the cameraman is just showing his arms in action taking Meghan’s photos. Still while she’s talking white word captions are showing up.
0.14– Meghan is back in the same setting as before. She is talking but in one particular clip, she makes a hand gesture indicating that she feels passionate about what she said.
0.25– Meghan continues with her hand gesture it’s like an up-and-down motion emphasizing that she is passionate about what she is saying. Then the next clip shows Meghan posing for the photographer. The cameraman or woman focuses on the back of the photographer’s body. The photographer is wearing a black oversized leather jacket with words on the back. He has his dreads in a messy hairstyle.
0.31– Meghan is concluding her interview. She makes a hand gesture that emphasizes love. Then at the end, she does her signature saying AH with her tongue out and her head tilted to the side. THE END.
Counterintuitive Fall 2024 
OK, HotGirlSemester, we’re almost 14 seconds into a 30-second spot and I’ve stopped reading your post to ask some very important questions.
All I know so far is that Meghan Thee Stallion is talking while a photographer shoots her. I don’t know if he’s taking stills, or whether he’s responsible for the video that we’re watching. Obviously, unless the video camera is stationary, there might have to be two photographers involved. I say this to emphasize that we don’t really understand the situation very well, and, . . . when judging the Rhetoric of a video, the situation is everything.
What kind of reputation does Meghan Thee Stallion have? It really matters. She was clearly chosen by a creative agency FOR A REASON. She must have some sort of influence over her fan base that makes her the right spokesperson for whatever it is the ad is promoting. If you doubt that, imagine the same spot with Snoop Dogg, or Meghan Fox, or Jamie Fox as a substitute. Would the impact be the same?
What’s the point of all the angles, and cuts, and fades, and focus changes? Just to add visual interest to break up the monotony of a person talking to a camera?
And when you say there’s a title, and later that there are subtitles, are you sure they’re subtitles, not Closed Captions? In other words, are they part of the ad that would appear for ALL viewers, not just those who want to see printed captions on everything?
More importantly, what’s the Title? What do the subtitles say? They might also be spoken words, but if they’re part of the Visuals, then you should be communicating everything you see, including the language we’re invited to read.
How does a photographer get his own arms and hands into a photo? Is the camera on a tripod, and he’s standing in front of it? Does that mean it’s taking video?
Do you see the difference between the level of detail I feel I need and the level you’re providing?
Thanks for what you’ve done so far. I’m confident you can do much better.
Provisionally graded. Revisions are always strenuously encouraged (required, in fact, for short arguments in your Portfolio), and Regrades are always available following substantial improvements.