Link to video- https://youtu.be/eSVPAheQNnI?si=JzyuZ0pAx2UhU3Pw

0:00- The first second of this video shows a POV perspective shot of two people holding hands on a hammock.  They are looking at the trees as the sun peeks through the leaves.

0:01- The next second remains in the POV perspective as we look over to the character’s partner.  This can be assumed from the fact they were holding hands, and when she turns to look into the camera, the focal length is shorter to make her seem closer to the character.

0:03- The next second is again in the first person perspective, this time showing him jogging behind some friends.  These quick cuts are used to rapidly show the different aspects of this person’s life.

0:04- The next glimpse into this person’s life shows him on the couch playing a football video game, it quickly pans over to show presumably the same friends from the jog.  They are seen having a great time and cheering for each other to display the characters good social life.  Going from a romantic moment with a lover to fun activities with close friends highlights that this character has a good support system in his life.

0:05- The next clip is very quick, but we see our character (still in first person) out at what appears to be a karaoke bar.  He is surrounded with three friends this time all with microphones.  Their mouths are open indicating they are all singing along and enjoying themselves. 

0:05-0:07- Between the fifth and seventh second of the video, there are two lightning fast clips of our character hitting a tennis ball and then casting a fishing pole.  I believe these super fast clips are here to further display our character’s life and all of his various hobbies.

0:07- The seventh second also houses two clips, but they are both at a pool bar.  Our character is lining up his pool cue as more friends of his surround the table.  The next clip is of one of the girls at his table but in a closer shot, she’s covering her mouth and squinting her eyes which could indicate our character made her laugh or that she is simply having a good time.  

0:08-0:10- The following clips are so lightning fast but similarly to all these opening clips they are here to paint a picture of this man’s life.  Between seconds eight and ten we see him, playing basketball, greeting someone at a party, emerging from a swimming pool, and giving cheers with his friends at a bar.  No one of these as individual clips has a whole lot to say, but when viewed in such rapid succession it’s like flipping through someone’s memories to better understand almost every single aspect of their life.  

0:10-0:12- Now we slow down from the rapid clips, and show our character finishing off his drink, setting it down, and grabbing his keys that were on the counter.  We pan up from the drink, keys in hand, to see a mirror.  This is the first time we have actually seen our character on screen.  He looks at himself with the keys in hand and doesn’t make any expressions, but from the drink he just finished and the other clips at parties and bars, we can assume that he probably isn’t in the best state of mind for driving.

0:13- Naturally, the very next thing our character does is open his car door.

0:14- The next shot is of our character looking into the rearview mirror, this time with a look in his eyes that indicates he doesn’t know if he should be driving or not.

0:15- 0:17- He is now on the road against his better judgment and the car in front of him takes a left turn prematurely.  Instead of seeing the collision we cut to black.

0:17-0:19- We are left on a black screen for two seconds to imply the fatal repercussions of this decision.

0:19-0:21- To reference the earlier scenes we see another series of clips, this time much more rapid.  First of which being that same car going in reverse, then a clip of our characters hand being held and lead somewhere by the woman he was with in the opening, then a clip of someone putting their hands in the ocean, followed by multiple still frames of red and yellow gradients, and more alternative clips to the ones we saw earlier, like the same basketball game just at a different point in time.  All of these rapid clips return us back to the bar to just after he has put his drink down. 

0:22- One last memory clip of the woman from earlier blowing a dandelion.

0:23- 0:30- Instead of grabbing his keys he grabbed his phone instead, he is on uber or a similar app that states that a driver will arrive to pick him up in 6 minutes.  The shot remains there for the rest of the ad as the character puts his phone away and on screen graphics tell us that “Buzzed driving is drunk driving.  Don’t drive buzzed.”  

Overview: Given the rapid sequence of these scenes I feel some more summarization would be beneficial.  This ad is very effective in it’s message, so many people die from drunk driving every year and every single one of those was a preventable death.  These people are not just statistics, they are like you and me and they made one mistake that turned out to be their last.  This ad shows a life that was being lived, one of love and adventure, and one that didn’t need to end that night.  It perfectly displayed just how easy it is to make the wrong choice.