• 0:01 – 0:02: The ad begins with a close-up of someone’s hands holding a photograph of two racecar drivers. The rest of the frame is slightly blurred, making the photo the main focus. The camera then shifts to a shot of a man wearing a NASCAR hat, with his eyes closed, suggesting he is reminiscing a past with the person in the photo.
• 0:03: The camera cuts to a man standing outside on a soccer field. He is dressed in a uniform, standing tall, and looking into the distance.
• 0:04: A new scene shows a man in a Rays baseball uniform on a field during a game. He holds a bat with both hands close to his chest, and the crowd around him suggests this is a professional baseball game.
• 0:05: A woman is lying on an empty soccer field, facing away from the camera. She is spinning a soccer ball in her hands above her chest.
• 0:06: The camera captures a close-up of the woman’s head as she lies on the soccer field with her eyes closed.
• 0:08: The next shot shows the same woman sitting cross-legged on the soccer field under bright stadium lights. She holds a soccer ball in her hands while speaking.
• 0:09: A man is seen climbing into the window of a racecar, wearing sunglasses and a uniform. A crew member with headphones stands behind him. In the background, there is a stadium full of fans.
• 0:10 – 0:11: Inside the racecar, the driver receives a fist bump from a similarly dressed crew member outside the window. The camera then transitions to a group of soccer players in uniform, lined up on the field with their hands behind their backs.
• 0:12 – 0:16: The man in the Rays uniform steps up to bat and hits a baseball. The camera then shows him speaking on the field before showing him moving his arms while holding the bat.
• 0:17: The scene changes and a woman is running. This may suggest she is dribbling a soccer ball due to her uniform. The camera then cuts to a huddle of soccer players with their hands in a circle.
• 0:18 – 0:19: The camera shows a soccer player in a yellow uniform scoring a goal, followed by a celebration with his teammates.
• 0:20 – 0:21: The Rays player is shown from behind, high-fiving someone off-screen. The camera cuts back to the soccer field, capturing a goal from a different angle.
• 0:22 – 0:23: A close-up of a man in a soccer uniform shows him speaking directly to the camera. The scene shifts to another man signing a woman’s shirt. She is smiling, which shows she is a fan of his in the stands.
• 0:24 – 0:25: The NASCAR driver reappears, leaning against his car in uniform, and the camera pans to him speaking.
• 0:26 – 0:30: The screen displays the message “Love, Your Mind” alongside the website “Find resources at LoveYourMindToday.org.”
Counterintuitive Fall 2024 
• 0:01 – 0:02: The ad begins with a close-up of someone’s hands holding a photograph of two racecar drivers. The rest of the frame is slightly blurred, making the photo the main focus. The camera then shifts to a shot of a man wearing a NASCAR hat, with his eyes closed, suggesting he is reminiscing a past with the person in the photo.
Well, yeah, but, . . .
—The ad begins with a close-up of a photograph being held by someone wearing yellow and black gloves.
—The gloves are not dress gloves. Their two-tone nature indicates they serve a function, like ski gloves or, in this case driving gloves.
—The suggestion of driving gloves is supported in several ways.
—The photo is being contemplated by whoever is holding it in an enclosed space, not a room, but a space that features shaped black plastic that looks like a car interior.
—The car suggestion is also supported by the fact that one of the two people in the photograph is seen inside a car, in the driver’s seat. We get this notion from the shape of his confines, the closeness of the two characters in the picture, the fact that one of them (seen from behind) appears to be making eye contact with the other (seen from in front) who sits in the car wearing what is probably racing gear complete with a team logo.
—A thick rubber “grid” hangs between the two people, apparently draped over the car door. This will be familiar to race fans as the protective web that will keep the driver from rolling out the window in the event of a crash.
—The driver is that photo is looking with joy and appreciation at someone who, judging by his apparent age, could be his son.
—We know from long experience of seeing movies that when someone holds a photo of family members for more than a second, the indication is clear the person holding the photo is reminiscing about a lost time with family.
—Etc.
—We draw the conclusion that whoever holds the photo is likely the “son” in the picture and that he misses his dad, who was ALSO a race driver.
—We don’t know yet whether this is a NASCAR promotion or a drama about race driving, but we know where we are and who we’re dealing with.
—Etc.
Don’t wait for more Feedback before revising your entire post, Unicorn. Use whatever is useful about my advice to make improvements throughout. Put the post into Regrade Please or back into Feedback Please, or both, following any significant improvements.