Visual Rhetoric- Starfire.04

Ad- A Love We Can All Fight For

0:00

The first frame of the ad introduces WWE star Bianca Belair. She immediately goes into the monologue of the ad.

0:01- 0:04

She starts to talk about moving forward. She states “in order to move forward it helps to look back”. As she makes that statement a picture of the Washington Monument with thousands of people gathered together. Many of the people seem to be wearing the same white hat with black writing on it. They’re all there for a movement.

0:05- 0:08

The camera then switches to WWE star Becky Lynch. She makes a statement ” to learn from the pioneers and trail blazers”. As she makes that statement another black and white picture comes to the screen. The picture contains women holding up their fists and some women on a balcony holding a sign that says ” Women of the World Unite”. It seems to be a gathering for the women’s movement. The video then switches to another black and white picture which looks like people gathered and walking. They’re holding signs up that speak about social justice, religion, and race.

0:09- 0:11

The ad then introduces WWE star Damien Priest. He also makes a statement saying “to gain inspiration from those who came before us”. The ad then shows a black and white picture of people holdings hands. This looks to be a picture that represents unity and love.

0:12- 0:17

The ad cuts to WWE star Sonya Deville and she says ” to show us what it means to act with empathy and to show that love has no labels”. As she makes her statement, a picture of a sign that says “Love not Hate” appears. The picture is in black and white and the word hate has a line running through the middle of it. The ad then cuts to a short clip of Sonya at a parade, looks like Marty Gras and throwing something into the crowd and smiling while standing on a float. Then the ad cuts to another short clip of her hugging and young fan.

0:18- 0:24

The ad then introduces WWE Cody Rhodes and he makes a statement urging people to join WWE in Love Has No Labels and come together to celebrate everyone from all different backgrounds. As he states this the ad shows clips of people having fun together, Cody Rhodes hugging and comforting a fan, and another clip that seems to be a father lifting his daughter up to shoot a basketball into the basket, and individuals dancing together.

0:25- 0:30

The ad is coming to an end and shows a couple more clips of WWE stars hugging and comforting their fans and also people together smiling and showing love for one another. The Ad ends with the WWE symbol and love has no labels.

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1 Response to Visual Rhetoric- Starfire.04

  1. davidbdale's avatar davidbdale says:

    The assignment was to carefully analyze JUST THE VISUALS of one of these Ad Council PSAs WITH THE SOUND MUTED.

    We should (and YOU should) have no idea what anyone is saying while you describe the settings, the camera angles, the acting, the casting, the costuming, the lighting, the . . . in great detail.

    Graded.

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