Visual Rhetoric-therealmoana

“No Smoking”


Video starts off with a shelf with a globe on top of a book reading “Loane” on the side written in marker. Another book is open with a rhino figurine placed on top of the open book. The book might be open because the child has not done his homework. The rhino is a “wind up toy” that might express the parent telling him to do the work but never actually did it. The parent probably told him multiple times and he does not do it until the last minute like all children do. The light is shinning in from the open window. The light reflection is bouncing off the globe onto the wall. The rhino falls off the book and the words “Do your homework” appear on the screen in white letters. This video could possibly be about something school related. parents know about speaking to their children, that it is hard to speak to them, and that you have to tell them to do something repeatedly.


In this image a child appears to be sitting on the toilet. His boxers are around his ankles, his boxers are blue checkerboard with black lines, he. He is barefoot and in the blurred background you could see one shoe against the wall. He might have just woken up.  He wiggles his right foot and the words “wash your hands” appear on the screen in white letters. This video might be directed towards teenagers and washing their hands after using the bathroom. Parents tend to tell their kids multiple times to wash their hands because it is proper hygiene and you stay health and don’t get sick. This video is starting to go in  the direction of parents always telling their kids everyday activities that they should do everyday in their daily routine.


The same boy then appears in the mirror, he is a white red haired teenager. His hair is all messy, he probably just woke up. He opens his mouth looking at his teeth. You can only see his face in the mirror there is a cabinet open covering the rest of the image. The words “Brush your teeth” appear on the screen in white letters. This video can be about hygiene and everyday responsibilities. Parents tend to always be reminding their kids to brush their teeth in the morning and at night.


The next image in this video is a boy playing in his backyard. He is playing basketball, there is a shed in the background with a lawn mower in the front of the image. The grass is really green and there is a large tree. There is a stone walkway through the middle of the yard. The boy has shot the ball and the ball is bouncing towards the screen while this is happening the words “Mow the lawn” appear on the screen in white letters. The grass is very long and their are weeds everywhere. This video appears to be heading in the direction of chores kids are asked by their parents. Parents have to constantly remind their children to do their chores and often give them something in return for completing them.


The red haired boy reappears on the screen with his hair still messy. He is shaking his hair out and on the screen appears “comb your hair” in white letters. Parents usually tell their children to brush their hair before they go out because they want their child to look nice and presentable before they go out. Often boys don’t brush their hair in the morning before going out and parents have to tell them every morning to brush.


A dog is looking at the camera in a living room. He is in front of his water bowl, it is steel with black lining. The dog looks hungry. The door is glass and you can see the outside. His bed is right next to the door and a table top is on the other side with cabinet on the side. There is a light switch right next to the door and the living room is painted blue. The dog has his tongue out and head turned sideways. The words “feed the dog” appear on the screen in white letters. Feeding the dog is another chore which seems to be the concept of this commercial. This ad is definitely about doing chores and things that parents say everyday to their child.


The next image is a plate with vegetables, carrots and green beans, a knife is right next to the plate. A carrot is being flipped and landing on the plate. The words “eat your vegetables” appear on the screen in white letters”. Parents are always telling their children to eat vegetables because they want them to have a proper nutrition. Children usually hate eating their vegetables and won’t until to bride them with dessert or something that they want.


A boy is sitting on a stone wall and his feet are dangling off the side. He is wearing jeans and sneakers and the laces are untied. There are leaves on the ground and the wind is blowing them away. The boy is swaying his legs back and forth. Children tend to not tie their shoes because they don’t know how or because they don’t see the point in tieing them. Parents want to make sure their children shoes are tied so they don’t hurt themselves. This video is everything that parents say to their kids multiple times in a day.


The screen then goes all white and the words “keep kids from” come up. The video was about preventing smoking. If you tell your child to do something multiple times a day they have to listen eventually and will become part of their everyday activity and routine. Parents are always trying to protect their kids from making bad decisions that will hurt them. They believe that if they will tell their child repeatedly they will know right from wrong and make the decision that is best for them and will benefit themselves. Not having the parent actually in the video and physically telling the child what to do, shows what children would do if the parent was not there. Parents want to teach their children to do things that essentially to everyday routine.

This entry was posted in 123 Archive. Bookmark the permalink.

3 Responses to Visual Rhetoric-therealmoana

  1. davidbdale says:

    You’ve given yourself an impossible challenge here by not adhering to my kind instruction to choose a 30-SECOND Ad Council PSA. At 3:34, the video you chose is SO LONG it makes following the rest of the instructions impossible. I will try to grade this post on its own merits, but if grades are important to you, I recommend you replace it instead with one that does a detailed analysis of a 30-second video.

  2. davidbdale says:

    You haven’t begun to analyze the ARGUMENT being made in this video, Moana.

    Last week in class I posted and shared the following advice I made to your classmate about a Visual Rhetoric argument:

    This is fine as far as it goes, Starbucks, but imagine you are the reader, not the viewer, totally dependent on the author (that’s you!) for every detail. You need to communicate not just the visible images but the inferences we draw when we see them. Directors with a good budget who have only 30 seconds to tell a story don’t waste a single frame. Tear this thing down as if every leaf on the tree was intentional.

    Some of the details will turn out to be irrelevant, perhaps (maybe the time of day isn’t important), but we don’t know that while we’re watching. So report it anyway.

    0:00: A late-model four-door car in very good condition is parked in a driveway facing the viewer. All four doors are wide open. We cannot determine the make or model of the car because the emblem on the grill is indistinct, so we conclude this 30-second spot will not be an ad for a new car.

    Both the car and the house indicate a well-off owner or family lives here in a prosperous leafy suburb. The sun casts angled shadows on the well-maintained house, so it is either mid-morning or mid-afternoon. The sky is pure blue and cheerful.

    Oddly, the car has been backed in from the street toward the garage. The only reasonable explanation is that the driver wanted to load or unload something from the trunk, into or out of the garage or house. A nice glass basketball hoop with a fresh net faces the driving, giving the clear indication that athletic kids live here.

    See what I mean? Draw conclusions from everything we see (just as we all do the whole time we watch anything) and report on everything you conclude.

    I would offer you similar advice.

    Here’s a hint about how to proceed. Did you notice the boy isn’t doing his homework? He isn’t washing his hands, brushing his teeth, mowing the lawn, eating his vegetables, or feeding the dog. He probably has been told a thousand times to tie his shoes too. Also please notice there isn’t a single other person in the video. The kid has been given plenty of advice, but . . . .

    See what you can do to update your observations by including what you CONCLUDE from what we’re being shown?

    Provisional Grade on Blackboard

  3. davidbdale says:

    Improvements noted.
    Why do you suppose the child appears alone throughout the entire ad, Moana? How would it be different if parents were visible, telling him to do chores or attend to his hygiene?

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s