Visual Rhetoric (UPDATED)-starbucks

0:00: There is a four door car parked in a drive way in front of house with a basketball hoop. It is a late-model and is facing the viewer. We are not able to determine the model of the car because the emblem on the grill is indistinct. Since we do not know the model we can come to the conclusion that this video will not be an ad for a new car. All of the doors of the car are opened. It is a nice day out and the car is in park. It is most likely either mid-morning or mid-afternoon from the way the sun casts its shadow on the well maintained house. The family is most likely either just getting back from somewhere or leaving to go somewhere.

0:01: All doors of the car shut. There are two young boys in the middle row of the car and a girl who looks a little bit older than the boys in the back row of the car. The girl has headphones on probably trying to ignore whatever the two boys are saying to each other. Since the car was parked in front of the house we may conclude that all three of these children might be siblings. It looks like the boy on the right is trying to grab something that is not pictured on the screen from the boy on the left.

0:02: in the next second of the video, the boy on the left looks like he is trying to take something from the other boy. The boy on the left is now reaching further over the middle seat with his arms most likely attempting to grab something. The boy on the right has a certain facial expression that looks as if he’s struggling to hold onto something. The boy that is trying to take something is looking at the other child. The girl in the backseat is looking away, ignoring the fact that these two boys, possibly her brothers, are arguing. She still has her pink headphones on and looks like she is chewing on something because her mouth is slightly opened.

0:03-0:04: The camera zooms into the girl in the backseat. She has her eyes almost closed and is chewing on something, most likely a piece of gum. She has headphones on, not paying attention to anything other than her music. She may be annoyed by the sound that her possibly two younger brothers are making which is why she has headphones on to try and ignore the argument going on as best as possible. Moving onto the next second, the girls eyes slightly open along with her mouth that is chewing on something. Then the camera zooms to a man in the driver’s seat. He looks a little frustrated. His mouth is shut, hands are on the wheel, seatbelt on, and his eyes are wide opened probably looking at the road. He is most likely these three children’s father, so the fact that these two boys are arguing over something is probably bothering him.

0:05-0:06: Before the camera moves back onto the girl in the backseat you can see hands moving. The camera is still pictured on the man in the front seat and the hands that are flapping at each other in the backseat of him are hard to visualize because it is not the main focus of this specific shot. From that I would conclude that it was the two boy’s hands still fighting over something. The camera then zooms back onto the girl in the back seat but from a side view rather than straight on, like before. She is blowing a bubble with the piece of gum in her mouth and her headphones still on. Her eyes are closed so since they have been closed for almost the majority of this video at this point we may conclude that she is still trying to avoid the other chaos going on in the car and maybe even trying to take a nap. The focus is on the girl blowing the bubbly however, we are able to see a blurry vision of the background through the car window. It looks like they are still home, maybe just pulling out of the drive way because we are able to slightly see the garage or just a part of the house.

0:07- 0:09 The camera then shows the boy who before looked like he was getting annoyed with his brother, the boy on the right. His mouth is opened, probably shouting at his brother for taking something from him. His eyes are looking down at something, probably looking at whatever object he is trying to hold on to. In the next split second, he looks up and over to the left probably at his brother who was not pictured at the moment. His mouth was still opened, showing that he was still saying something. The camera then moves to a lady sitting in the passenger seat, most likely the children’s mother. It looks like she is looking into the rear view mirror to see what the two boys are fighting about. We have a blurry vision in the background of the boy of the left still reaching out with one hand to grab something from the other boy. Farther in the back of the girl is still a blurry picture of the young girl with her headphones on with her head turned to the left, probably looking out the window avoiding all of the nonsense occurring. The woman in the front seat then opens her mouth slightly like she is about to say something but then the camera switches to the father’s eyes in the rear view mirror most likely looking back at the boys’ actions as well.

0:10: The camera switches back to the girl in the back seat and she just popped her bubble and is looking out the car window. Her eyes are now opened, so when they were closed for the few seconds before this part of the video she may have been rolling her eyes. In the back is still pictured a part of the house, it is white and the same part of before, most likely the garage since that’s what the car was parked in front of. This shows that they did not leave the house yet. The girls bubbly gum deflates at the end of the ten seconds.

0:11-0:13: The camera then moves back to the two boys and they both have their hands on a bag of cheese doodles. It looks they are both pulling the bag so that they can have it for themselves and not share with each other, however, this is causing the cheese doodles to start spilling out of the bag. The boy on the left has his eyes closed, probably because the cheese doddles are flying out of the bag more towards him. While the boy on the right has his eyes slightly opened looking at the bag trying to take them back. We are now able to conclude that this was what the boy on the left was trying to take from the boy on the right the entire time. This shows that they were not willing to share with each other since they are both tugging at the bag making it look more as if it is an argument. The camera moves to the boy’s face on the right, he has his mouth slightly opened with the cheese doodle bag and some crumbs from it slightly pictured in the clip. The camera then moves back to the center so both of the boys are pictured in it. They are still tugging at the bag causing the cheese doodles to fly out everywhere. The cheese doodles are flying out to the middle of the screen making it the main focus of this part. The snack is most likely flying up to where the parents are sitting, distracting the father from paying attention to the road.

0:14-0:16: the camera zooms into the dads face and he is looking at something, most likely the rear view mirror looking back at the cheese doodles flying out. There are cheese doodles pictured towards the left of him as if they are about to get all over him. He moves his eyes slightly away from the rear view mirror to look forward. He looks extremely annoyed with his eyes wide open. While the dad’s face remains the same, the cheese doodles continue to come more towards him.

0:17: The camera switches back, focusing on the two boys. Both of their mouths are opened, probably because they are yelling at each other. To the left of them camera is blurry but it is the mother looking back at them, her mouth is closed but she is probably preparing to say something to them considering she is looking back. In the background the sister is looking at them, she looks shocked probably because she wouldn’t think that there would be such a big fight because of a bag of cheese doodles. Both of the boys then turn their heads and eyes towards their mother quickly as she opens her mouth to say something to them with her eyes very widely opened.

0:18-0:21: The camera moves, just focusing on the mother. She is still in the passenger’s seat but is turned to look at the boys. She mouths the word “now” while looking very annoyed at the fact that they just spilled their snack all over the car. The camera moves to the two boys, they are both looking in the same direction at their mother. They still have their hands on the bag but stopped tugging at it and they now probably feel bad for making a mess and making their parents angry. Pictured in the back at this point is the older girl with her headphone still on but she is also looking in the same direction as the boys probably wondering how her mother reacted to the situation. The camera then zooms into the boy on the right buckling his seat belt. This may show us that this ad might be about the safety of wearing a seatbelt in the car and not getting distracted by other silly things over being safe.

0:22: The camera zooms into the father’s face and it looks like he is looking at his wife. His mouth is closed because he is probably letting the mother do the parenting at this point since he has to focus of the road. All that we can see in the background is the car so we cannot tell if they have left the house or not yet.

0:23: The camera zooms away from the father and now you can see the father, mother, and one of the son’s. As the camera zooms away, the father smirks and is now looking forward, probably at the road. The only other person pictured besides the parents at the point is the boy of the left. The boy on the left is looking at his father smirking. The mother is turned towards the back seat; it looks like she is talking to the son who is not pictured. The father may be smirking because they are finally able to leave the house now that all of the fighting is over with.

0:24-0:25: The camera is still at the same angle. The mother turns forward while tossing a cheese doodle that was probably on her to the back seat. The father puts his hand on top of the wheel and sighs because he is probably frustrated. The only son that is pictured is now looking out of the window but we cannot see what exactly he is looking at.

0:26-0:30: The car is finally pulling out of the drive way. The words, “Never give up until they buckle up” come up on the screen. So watching this second by second we would have never known what the moral of this video about. But we learn that the importance of it is to not drive away until everyone is buckled up with their seat belts.

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1 Response to Visual Rhetoric (UPDATED)-starbucks

  1. starbucks732 says:

    Updated: made a lot of changes, added much more insight.

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