We Can Talk About It :30 | Seize the Awkward | Ad Council-https://www.youtube.com/watch?v=0Ig6jqru1a
0:0-0:1- For this one second what I see is a teenage girl in her room with the lights off and is sitting on her bed. She has curtains covering her window and it looks like it is mid day outside with daylight still in the corner of your room. She has a desk with a mirror and around the mirror is a light string with light bulbs. There is a book bag on her bed and looks like she was doing schoolwork and now she’s on her phone.
0:1-0:2-she’s on her phone sitting on her bed. She looks like she is not in a good mood. It might be because of stuff going on or because stressed out because of doing schoolwork but she’s texting someone and said something to that person and they are concerned about her.
0:2-0:3-the person this teenager texted responded with it’s all in your head and just thought happy thoughts so this makes me think the teenager is depressed or not in a good mental state and is down right now and the person she is contacting is probably one of her friends due to the response. She is getting by just thinking happy thoughts. It’s not really like I feel like a family member or someone really close to her.
0:3-0:4-she is having a conversation with someone through her phone. She is still in her room on her bed and the conversation is someone trying to cheer her up or help her through something.
0:4-0:5-throughout this, it cuts from her phone and the response text from the person saying just think happy thoughts to her face, while her facial expression is unhappy or sad. She does not look happy or well in the background and sees she has pictures on her wall.
0:5-0:6-it goes from a still image on her face of her being unpleasant to it looks like a family dinner, where there is a mother and a daughter, and presumably other members of the family like a father all eating looks like a family of an ethical race.
0:6-0:7-the family is eating dinner, and the daughter looks over at the mother and gives the mother a side. I look a look disgusted, or as if something is off.
0:7-0:8-the daughter continues to stare at them. Otherwise she continues to eat. The daughter holds a feast of anger, or discusses towards her mother, or this older woman at the table.
0:8-0:9-then it cuts over to a different family, having dinner looks like at a diner, due to the salt, shaker and pepper shaker on the table and the plastic cups, and the read booth style reminds me of a diner, and it looks like it as a mother and another figure, and then a son with a sad or depressing feels.
0:9-0:10-the son looks up at his mother and still looks on please, and is stirring his drink with his straw.
0:10-0:11-then it cuts to a kid laying in his bed do not know, male or female, but is on their phone on some app
0:11-0:12-the phone screen is lighting up in shining on a teenage girl face, and it looks like she’s being absorbed into the phone with sucked in by technology
0:12-0:13-then it cuts to a digital board like she is transported into the digital world of technology like Twitter or Instagram, or like Facebook style cause I see a heart, and an at symbol.
0:13-0:14-then it cuts to more technology stuff like ads and pop-ups, follow buttons and different headlines
0:14-0:15-different words in different advertisements, pop up and flashy things to peel like you would see on all different of the social media things
0:15-0:16-then it cuts back out to a different girl sitting on her couch looking like mid-day, and she throws her phone down and leans back.
0:16-0:17-she is leaning back on the couch with her eyes closed and is taking deep breaths in through her nose and out their mouth off her phone.
0:17-0:18-there is another person in the room looks like a guy, and he is leaning against the chair sitting on the floor in the living room there’s another chair off to the left of him with a table behind him with a vase
0:18-0:19-he asked the girl laying on the couch if she wanted to talk about it because she is under the assumption that she is not in a good mood, or is upset because of the way she’s acting because she looks concerned
0:19-0:21-the girl on the couch, shakes her head, and he says yeah and says yeah, in a soft tone.
0:21-0:22-then it cuts to someone laying in a bed, holding hands, looks like a girl and the other person holding her hand, has a lot of rings and jewelry
0:22-0:23-and they are talking about being sad in the bed and it’s OK to be sad
0:23-0:24-then it cuts to the first teenage girl I was sitting on her bed outside, sitting in the car with the person she was probably texting there to saying you need to talk about what is going on.
0:24-0:27-and her friend is saying she is there for her, and they are outside of a store, and there are words on the screen saying when the world doesn’t listen to a friend who does, relaying that you should be there for your friends when they need you.
0:27-0:30-and then it cuts to them saying you should be the friend for the person that needs you when they feel like they don’t have anybody because sometimes that’s what they need to feel better. And it’s always good to look after your friends, especially if you see signs or concerns or anything wrong with them.
Counterintuitive Fall 2024 
Propel, I’ve watched the first couple seconds of this video, and here’s what I noticed about the opening scene.
The girl is centered in the frame.
The camera moves toward her for two seconds (an eternity in commercial time) to connect us to her more intimately. Builds rapport.
We see her clear silhouette against the bright light coming through the window between the partly opened drapes.
We get a clear sense of her identity from her silhouette.
The darkness and closed room indicate isolation.
Also perhaps self-absorption.
Notice also the self-reflection (maybe narcissism) suggested by her reflection in the mirror (and the presence of a second mirror), (and the self-reflection referenced in the text “It’s all in your head.”), (and the very faint suggestion that gazing into her phone is like another mirror) (maybe that’s just me).
The girl has BIG STYLE.
The bantu knots. The extensions? The torn-leg jeans. The nose ring. The starlet lights around the mirror. Is she highly theatrical? Or just a little personally dramatic?
What mood are the creators going for here? How well do they manage it? What does it lead us to expect? What judgments does it encourage us to make?
Consider those questions (and make similar observations) for every timed segment, OV. We don’t have to KNOW what’s going on all the time (especially without sound). But we do MAKE JUDGMENTS every second or so, and those are all triggered by what we’re seeing. Since the creators are responsible for everything we see . . . we have to judge that they WANTED US to draw conclusions from what we’re shown. They are PERSUADING US of something.
How well do they accomplish the job?
If you REALLY want to shine, after you’ve completed your NO SOUND analysis, listen to the soundtrack and add a “Post-Audio” section to share your analysis of how well, or how poorly, the audio track enhanced the persuasiveness of the message. Remember, these little videos are sophisticated Persuasive Arguments. What did this one persuade you to do or think?