0:00-0:01

The ad opens with a middle aged woman who of which may be in her late 50’s. The women is in her kitchen with something small in her right hand, headed towards her refrigerator. Due to her grasp on the item it seems as if it is a sensitive or important item.

0:01-0:02

Within the next second the woman proceeds to open the fridge. We are then cut to a new camera angle this time as if we were in the fridge. In this new angle we see that what the woman was carrying was a canister of “insulin” and has 4 more in the fridge for future use. Also in the fridge we see a few fruit products like a bowl of grapes and what seems to be maybe a bottle of orange juice and a bowl of strawberries.

0:02-0:05

As we follow through for 3 seconds not much has changed in the video except now the woman is looking directly at us with a stern expression of seriousness and speaking as she puts the aforementioned insulin back in it place with the others. (Unable to read lips)

0:05-0:08

After the woman is finished speaking we are brought to a person in a wheel chair rolling alongside their dog into what looks to be a living room due to the couch I see in the distance. The camera then cuts to the person again but this time we are shown his face. Which off of appearance the person seems to be again middle aged but this time a male. As we near the 8 second mark the camera cuts again to the same man but now he is looking out his window for a split second then shortly after again he engages in eye contact with us and begins to speak. Another sign of a seriousness message being delivered (unable to read lips)

0:08-0:13

Within the next 5 seconds of the video we are brought to a view of what seems to be again a middle aged male in a rather dark room with a lantern. Due to the subtle flashes of light in the background I can concur that there is a storm taking place of what I would guess to be his house which explains why it was dark. However the man does not seem to be under distress in the storm. He actually wittingly looks around then the camera pans in on his face and he speaks. (Unable to read lips)

0:13-0:19

As we move on to the next 5 seconds of the video it seems as though it may be coming to an end sooner than later due to it panning back to the male in the wheel chair with his dog, then to the woman we opened up with and last again the man with the lantern

0:19-0:25

As we move on from reviewing the people we’ve seem throughout the video they all have a slightly strong or powerful aurora displayed by their eye contact (eye brows flexed, cut of eye , etc.) and facial expressions. As we move from the “lantern man” we pan to a person pinning “WHEN POWER GOES OUT” titled paper with a set of instructions which leads me to assume it could be for the “lantern man” among this set of instructions a banner appears across the screen that says “1. ASSESS YOUR NEEDS”

We are then brought to another view this time it is another person holding an Tablet with what looks to be an ad for “PET – FRIENDLY EVACUATION CENTERS” which leads me to believe that it is our man in the wheel chair. Among this tablet and its ad we have another banner this one reading “2. MAKE A PLAN”. As we near the 0:25 mark we are cut to a new angle which now shows the man from the wheel chair smiling with the tablet in his hand.

0:25-0:30

As soon as we hit the 0:25 mark we are cut to a view of a younger woman with what seems to be a hand radio or walkie talkie of some sort. In that same moment we are met with a new banner this one reading “3. ENGAGE YOUR SUPPORT NETWORK”. The woman than hands the walkie talkie to our “lantern man” as well as what seem to be pamphlet reading “Emergency Supply List” our lantern man accepts both without hesitation. last we are cut to a view of the aforementioned dog lying on the floor breathing in a rather static manner which could display happiness or delight or simply just fatigue from possible playing and across the screen a boarder appears reading “Prepare at Ready.gov/OlderAdults”

Conclusion Pre-audio: From what I’ve seen without audio, it seems as if the ad may be about the elderly being prepared for the worst. Hints to the woman’s supply of insulin as well as her “When the power goes out” list and the man being handed a walkie talkie from what seemed to be an sales person of some sort.

References

Conclusion Post-audio: After viewing with audio I believe my description of the video does align/correlate with the videos purpose. The video ends with the verbal statement “lets prepare so we all have a better story to tell.” Therefore confirming my beliefs that the video was in fact about the emergency readiness of the medically “challenged” elderly.