Dance English 30s

0.01

We see two pairs of feet on what is a wooden floor. The dark floor is cleaned and is likely lectured due to the flat effect on the wood, the individual planks are visible. The wooden floor has what seems to be a wooden chair resting on its boards with a lighter tone than the planks in the background blurred out to not take away the significance of the feet. Socks accompany the feet, the feet on the left side have lime green socks and are smaller than the feet on the right side which are adorned with peach pink socks. The size of the feet and the differences in style hint at a significant age difference; the lime green socks are simple ” booties” style which young children tend to wear and the peach-pink pair has divots creating a pattern. The feet are of course accompanied by legs which are equipped with pants. The lime green sock wearer has light blue jeans not fully stretched out to fit the form of the wearer. The pink socks have dark-loose-fitting pant that screams sweatpants. The color choice for the socks makes them stand out in contrast to the dark dullness of the floorboards and the background putting the attention on their movements.

As the Camera quick cuts, we see the figures to which the socks belong. The lime socks belong to a young girl with straight black hair wearing a yellow shirt contrasting with her blue pants. the pink socks belong to an older woman with grey curly hair signaling further her age. She wears muted colors the grey sweatpants paired with a basic white shirt make her feel less lively than her younger counterpart. The relationship between the two is one of a grandma and her grandchild. They are in motion conducting a type of dance as they almost simultaneously twist and turn with glee on their faces. The background now has more color with assorted bowls on and on a table, a light blue kitchen sink further in the background holding more items on top of it, and between the pair of women two blue cups that are pair were likely drinking from. Even further in the foreground a window gives the scene more light. This change from the initial frame makes the grandmother look even more out of place the healthy application of bright colors gives attention to the colorless individual making her out to be out of place in this setting.

0.02

The initial scene blurs to draw attention to a new arrival to the scene. We see a figure about to walk to the kitchen area they wear a purple top and classic blue jeans. The purple can be seen as a linking point between the bright colors of the children and muted colors of the grandmother clueing in to the fact that the figure about to appear is either a older sister or the mother of the child.

0.03

The pair of child and grandmother come back into the frame as we see a front-facing shot of them doing another silly dance in front of a phone camera. We get a better look at the pair as we see the child has braces and wears several bracelets on her wrist. The older woman in purple is still in the process of coming to the room her approach is obscured by the lack of light in the room she coming from, though we do not have full details of her expression she seems to have a look of concern on her face as she enters the scene.

0.05

A bright smile is painted on the girls face as she turns to face what we can only assume is her grandmother. This is a closeup shot of the girls face used to show how happy she is to be with her grandmother

0.06

We now get a closeup shot of the grandmother the screen is under a motion blur effect to show movement she also seems to be filled with joy participating in an activity with their grandchild and we now have a better at her face in the process. Deep lines pepper the older woman’s face showing off her age further.

0.07

The pair notice the women in purple come in. The grandmother puts on a silly face to delight of the child, the routine continues without any loss of momentum turning their back on the women in purple.

0.08

We get a closeup shot of the back of the grandmother’s head as well as a quarter of her body. The director puts more enthesis on the grandmother because she the subject of the video, combined with the muted colors of her clothing and her older complexation she stands out the most.

0.09

The scene cuts to a face shot of the woman’s purple reaction to the dance giving us a proper look at them. She has noticeable lines on her face but not to the point of being in the same ball park of age as the grandmother pointing her to be more middle-aged than anything. Slightly faded green lipstick can be seen on her slips accompanied by subtle dark circles under her eyes and frazzled hair. The mess of hair and the dark eyelids gives the idea of a women that is very tired and maybe even crying? She closes her eyes and her smile deepens.

0.10

We are now greeted by a new scene where the girl and the grandmother are in frame, the scene is bathed in faint light produced from lights on the ceiling of the room. The sides of the room are filled with books and a single picture frame on the righthand side that its contents cannot be seen hundred percent due to the lighting or lack thereof but if looked at carefully a hint of a family portrait can be seen in frame. a wooden lacquered table in front with a companionship of wooden chairs, on the table the makings of a breakfast or a brunch can be seen displayed. A glass pitcher of orange juice is present with three quarters of its contents gone to the right, a basket of toast facing closest to the girl and a stack of waffles being gently put down by the grandmother are main sources of sustenance seen. Three glasses of orange juice one presumably for each of the people we’ve seen so far all with varying degrees of full.

The girl is in the center of the shot giving her the center stage, she is sitting on a chair looking pleased as she glances at her phone most likely looking at the video she and her grandmother took earlier in the day.

0.12

The grandmother glances at the empty chair with the glass of orange juice in front of it, she looks concerned perhaps her daughter is late or maybe not coming at all?

0.17

The grandmother looks to be lost in thought maybe shes upset that he daughter isnt showing up. The director again gives more attention to the older women giving more credence that the short video is about her

0.18

We get a quick cut to the grandmother turning her head perhaps to greet the mother entering the stage? The grandmother looks bewildered her mouth is hanging open with her eyes tracking movement but at the same time looking glazed over like she doesn’t understand what/who she’s seeing. She blinks for a moment with a confused look still plastered on her face. The director does this to show some issue the grandmother is facing

0.20

The camera cuts to the Mother in the purple sweater starting to sit in the chair. The dark circles around her eyes are now gone and her hair stands a little neater hinting that she washed up before the meal. She also now dawns a gold earing in her right ear. She is smiling greeting the grandmother.

0.21

The mother finishes sitting down momentarily glancing down which we can infer is the glass of orange juice looks at the grandmother again. The shot focuses on the mothers movements mirror the focus on the grandmothers shot giving a subtle connection to them.

0.22

As the shot is still focuses on the mother she starts to learn froward slightly. The smile is gone now replaced by a sour expression on her lips, her eyes are now wide as if in concern when she is staring at the grandmother as if she is notices somethings wrong with her.

0.23

We are now back in the center shot we started the new scene with, both the younger daughter and the mother are now focused on the grandmothers actions. The young daughters face no longer focused on her phone face is straight lazer-focused on the grandmother. The daughter is not making any movements and stares at the grandmother with the same expression but now in side profile. The grandmother opens a basket smiling as if nothings wrong looking at the daughter and smiling. The daughter and the mother share a knowing glance at each other before the scene transitions.

0.25

The scene transitions to the grandmother sitting on a badge couch having a conversation with the mother who is sitting on a badge chair close to each other. Picture frames sit on a wall that divides two rooms behind the couch the grandmother is sitting on, a lit lamb and drawn light orange curtains provide light for the room. We see the scene from outside the living room like someone looking in on a conversation they’re not a part of maybe the daughter? A white lined oval with the phrase ” disorientation”. It is most likely a symptom of the disease the grandmother was suffering from in the scene before we can even say it is the symptom she was displaying during that scene as well

0.26

The white-lined oval now has the text ” visual confusion” in as the old text swaps out. The grandmother nods her head as if to say she has the symptom the box is displaying.

0.27

” Social withdrawal” now enters the box as the old symptom phases out. Above the oval appears the text ” learn the warning signs of Alzheimer’s” revealing the purpose of the ad and on the bottom the Alzheimer’s association logo can be seen as well as the Ad council symbol.

0.28

The oval now contains ” Memory loss” and then ” 10 signs.org” which we can infer where we can learn about the signs for Alzheimer’s. The Camera now centers around the mother taking clasped hands of grandmother holding tight.

0.30

The camera slow pans to a final shot of the grandmother with her lips in a tight frown with her brow furrowed and eyes looking at the mother.

0:00-0:02

The first clip is a African American girl with jean pants and a shirt sitting alone in what looks to be her room on the phone. She is sitting down on a bed with blankets, papers, and pillows looking to be texting someone but throws it on the bed right after. Looking at the room’s interior, there is a window with blue curtains that block the lighting from outside which makes the room look more blue and dark, pictures on the wall, a wooding table with what looks to be a make-up area due to the brush palates in a cup, a tiny mirror that used to see up close, a huge mirror with lightbulbs, a bag or purse, and a white couch footrest. It flashes real quick from the girl to her phone with text messages from the person she was talking to with their reply back. They portray what looks like her being alone talking to someone about something important.

0:02-0:05

The next scene shows the African American girl in her room alone to her phone on the bed with text messages from the person she was talking to with their reply back telling them, “It’s all in your head”; “Just think happier thoughts”, which made me think that they might be depressed. Then it starts to flash light from the curtains in the room on the phone like a glare. We that the African American girl is looking down at something on the right and then looks up the next second. She has 2 noses piercing blue and brown hair that is braided with some in Bantu knots with some of the braids hanging out. It like thier portaying it as her just sitting thier alone with her thoughts.

0:05-0:07

It transitions to a different setting of the African American girl with 2 noses piercings with blue and brown hair that is braided with some in Bantu knots with some of the braids hanging out an looking something in the room to 2 women in another room. We se that one of the girls has a gold earring that looks like a chan with a hoop, short curly black/brown hair and a yellow sweater whose looks like they don’t care witn the way they have their lips pucker and eyes ready to roll but instead closes her eyes starts to look down at something. Then the other girl with the long black hair whose first is blurred out so we can’t really see her all that much. But she does turn her head to look at the other girl and then she’s un-blurred while the short hair girl is blurred out. She looking at the girl with the short hair like she knew what she had did and is wear a yellow or white shirt but we can’t tell due to gthe light in the room which makes it difficult. Theirs a black frame on the wall that might be a picture but can’t tell due to it being blurred and a window with white blinds that look to be opened. This secne makes me belive that thier having dinner or a conversation due to hearing a man in the background tell what seems tha short hair girl something with the long hair girl giving her the look of knowing what happen.

0:07-0:09

Were still at the secne with the 2 girls and a man whose talking. But it flashes to this boy with dreads and 2 people who might be his freinds at a dinner. The boy looks to not even what to be there at all in the first place with the way he’s look at the drink and swishing it around with the straw. The scene foucses more on the boy who has a grey short sleave shirt and 3 different kinds of breads on his left arm. The other two in the background seem to be wearing a white short sleve shirt and something that we can’t seem to see that’s been blurred out. The setting is portay in a dinner with 3 people who might be friends hangout while it rains outside with the boy in the middle looking lost in a world of his own thoughts.

0:09-0:011

The boy looks to not even what to be there at all in the first place with the way he’s look at the drink and swishing it around with the straw. But he slowy looks up at the two in front of him when they say something about depressing. Then were in a different secne with is the girl from the start of the video laying down and texting someone on her phone.

0:11-0:13

Her phone starts to get let out this light that looks like god shine on them but has a man’s voice in the backgrounda ask if ,” You’r alright”. It starts flashing then around that either blurred our or clear as day till we see what looks like a camera, a person, the @ syombal and a heart the read with the words post in blue coming in.

0:13-0:15

The blue post sign comes in then disappers to a dude with facial hair that seems to be talking. Then flashes to the words POSITIVE and VIBES ONLY in bold letters with the colors in the order of white, yelloew, blue, pink, turquoise and yellow. With someone that has a gold ring on their finger on the phone texting with the same blurred out light that’s moving up but the secne starts to move out.

0:15-0:17

A brown couch with a flower pillow and a blue blanket with a girl that has a white shirts an brown overalls on laying down.

0:17- 0:19

Srounded by light that’s coming through orange tan curtions and has a boy whose looking up on the floor with a dark green hoodie and blue jeans leading on a brown arm chair with pink, blue, and white throw pillows with a knited blanket ask if they what to talk about it.

0:19-0:21

The girl layingg down is look at the boy while leying down then looks away while nodding her head yes. Then the 2 girls fromthe dining room secne are holding hands while laying down in what seems to be a bedroom talking to eachother.

0:21-0:23

The African American girl from the first scene is outside at night leaning on a car with another girl who had long cruly hair and a red shirt. The background is them outside with looks like one thier house with a car that they are leaning against talking.

0:23-0:25

The 2 two girls are talking outside a building that looks to be restranut or a shop. It’s dark outside but the lights in the building are on and so are the ones in what seems to be a house in the backof it with another car in the parking lot which could be one of the girls or someone in the building with words starting to appear saying, ” When the world doesn’t listen, be the freind who does.” It gives it more of a freinds haveing your back when were you need them.

0:25-0:30

Words pop up about Seize The Awkward in a yellow chat bubble and words that say, “Learn how to help a freind with thier mental health at SeizeTheAwkward.org.” This whole video was about people going through things mentaliy and that they always have people thier to help them.

Child Car Safety

https://www.bing.com/videos/riverview/relatedvideo?q=child+car+safety+i+come+corrected&mid=28CB15C0C8FC74CC49C528CB15C0C8FC74CC49C5&FORM=VIRE

0:00 (opening frame): The ad starts in the middle of a scene with a family (father, mother, daughter, and son) standing on the front porch of their home, we gather they’re leaving because they are facing the street and not their front door. The house is of normal size, brick laid on the front side and a single front door, the family seems to be comfortable but not too wealthy. We use the full, green bushes as information that this family lives in a suburban area and the short-sleeved shirts they are all wearing indicate it must be somewhere mildly warm (at least).

The family is all looking towards the left of the video frame, and we can assume that it is their car because their hands are full of packed-up supplies. The film makers wanted us to believe this scene was real, they do not portray the family as acters for a commercial, it just seems like another ordinary day for a real family.

The father is carrying a folded-up stroller along with children’s toys and a bag that we gather is changing supplies because of the diapers spilling out of the side compartment. We can assume this is for the son since the daughter is walking without assistance and the mother is holding her son. The dad is also holding a thermos mug, so we think he is drinking a hot beverage, coffee, so it must be an earlier time in the day.

The mother is holding her son and other items such as her coffee, squeeze yogurt, and a large shoulder bag on one arm and another bag she is grabbing (not fully in the frame) with the same arm that has her son propped up on her hip. The son is dressed nicer than a causal outfit (in jeans and collard T-shirt) and even though the daughter is hidden by the father’s body, we can think that they are taking the kids to school because of the son’s outfit.

0:02: The bag that the mother was holding comes into full view and we can see it is a child’s school bookbag. The daughter also comes into the frame, and we can see two straps wrapped on either side of her shoulders that gives us enough information that she is also carrying a bookbag.

0:03: Quick zoom in on the mother’s face. She does a minimal hair flip that gives off the sense that she is confident in whatever she is doing/ about to do. By the time this clip hits we can tell that the producers/ film makers put these first couple clips into slow motion to make a dramatic effect. This slow motion is added so we, as viewers, can take in all the details in the clips. Without slow motion, we would miss the mother’s confident facial expression. Slow motion also characterizes the parents, specifically in this clip, as blissful. They come off as very put together regardless of having two young children.

0:04-0:07 The video still in slow motion but has changed reasoning for why it is in slow motion. The daughter tugging on one of the teething toys that is dangling from the diaper bag her father is holding, the father is mouthing something to the daughter, we assume something to tell her not to tug on the toy because his hands are so full of items. The slow motion allows us to catch all these details between the father and daughter and we slowly see how the parents are beginning to struggle.

We get another quick zoom of the daughter still tugging, ignoring her fathers’ orders, zooming back out the father begins stumbling with all the items, the stroller pops itself opened, his breakfast to-go remaining in his mouth by his teeth, we get another zoom up on the mother’s face, she looks concerned in this clip because she notices her husband is about to fall over. The film makers added this clip for the father and mother to get a rise of emotions (pathos) from the audience. Struggling to make it out of their house in the morning, some people might feel bad for them, and some members of the audience may relate to this.

0:08-0:12 : The clip zooms back out to the full family, and the father caught his balance but still stumbling down the walkway because his daughter is still tugging on the toy but multi-tasking while the camera zooms in on him trying to finish his breakfast and keep himself together. All of them are trying to readjust the placement of items they’re holding to get a better grip in an attempt to make it to their car. The film maker added this clip to show that the parents were clearly struggling with all of the items, but they persevered to get their children to school on time.

0:13-0:14: Clip starts by showing the full family, but the father is being left behind in the background from being unbalanced. Quick clip switch to being zoomed in on the fathers’ stumbling feet, he is not far from the car at this point because it is in view in the background. His stumbling leads to dropping the children’s toys and by the time he starts to pick them up his family arrives at the car door.; he is blurred into the background. The filmmakers purposely blur the background so they can emphasize the happy expression she has on her face. We gather important information about her expression and conclude that she is excited for the car ride to school.

0:15-0:17 : At the start of this clip, we see the whole family from a lower right angle at their car door that seems to be a minivan (another indication they are not wealthy, just comfortable). The film makers picked a middle-class family who seems to be juggling everything at once with their hands full to reach a large target audience. If the family was getting into a brand-new Cadillac Escalade empty handed because their butler was carrying their baggage, less viewers would feel connected to the family because it is not an average life experience.

The mother and father still have no available hands to open the car door. The mother places her coffee and the squeezy yogurt pouch on the hood of the car to make one of her hands available while still holding her son in the other and the clip changes to the father who laid the bags and stroller on the pavement to assist his daughter with getting in the car.

0:18- 0:22: This clip starts back at the mother who is being recorded from a lower angle to show the car door has been opened and she is about to put her son in the car. Recording another clip through the opposite side car door, the father is on the other side of the car leaning through the door frame to fasten his daughter’s seatbelt around her forward-facing car seat. The video is zoomed in on his hands as he clicks the buckle together. The daughter is happy while eating her cheerios and the father is also happy, we assume his emotions come from the car seat keeping his daughter safe in the car. The film makers added this scene to persuade the audience that the father is a credible parent who cares about his children’s safety.

Words appear on the screen that say, “like making sure your kids are in the right seat for their age and size.” These words strongly persuade us that this is a car seat commercial that focuses on children car safety because the father is more worried about the seat belt/car seat rather than his daughter throwing her cheerios in the air and making a mess in the back seat of the car.

0:23-0:24 The film makers switched perspective back to the mother by using the same frame the did with the father (through the opposing side of the car door the mother was on). The daughter is in the front of the frame, blurred, but we can see she is safely buckled into her car seat. The back of the frame shows the mother buckling the seatbelt around her son’s rear-facing car seat, a car seat that is built specifically for infants to keep them safe while traveling. This car seat we notice is different than his sisters; we can conclude that she outgrew the car seat that her brother uses but is still not big enough to travel without extra safety precautions. The filmmakers purposely used two children of different sizes in the ad to echo their goal for people to use the correct car seat for different sized children.

They zoom in on the mother’s hands when she is fastening the buckle of the car seat to reassure us that she buckled her son in properly.

0:25: A quick clip switch from the mother’s hands to a blue screen that says, “get it right at NHTSA.gov/TheRightSeat.” In the background of this text there is a variety of four different car seats that change from left to right. When they put the car seats in the frame, they emphasize each individual one from right to left, implying that the left is what you use for a newborn then progressing to the right is just a seat belt alone, which an adult would use. This blue screen with the different car seats and the website stays on the screen

Afterthoughts:

The outstanding argument that the filmmakers provide throughout the ad is that the little things are still important even in the midst of chaos. The parents having their hands full in every second of the ad, besides the part where they are buckling the seatbelts that keep their children safe, speaks volumes about paying attention to what really matters. In the moment of the absolute mess the little girl made with her breakfast, the father prioritizes her safety over cleanliness by buckling her in the car seat before acknowledging anything else. The visuals that the filmmakers chose and executed, I believe, were spot on. They made certain that the audience could relate to the family whether it was the way they were juggling everything at once or showing they just live an average lifestyle with two children in the suburbs.

When I took on this assignment, I left the volume on mute to ensure I would provide enough detail about the ad without any influence from the volume. The beginning music sounding like something you would hear at a football game makes me believe they used it to “hype up the parents” to work through the chaos. I do think the ad could go without the music or just add something softer in the background, so people are focused on what awareness the ad is bringing without distractions.

 A man speaks in the background around 0:15 and says, “You’re not gonna get it all right, just make sure you nail the big stuff — Like making sure your kids are in the right seat for their age and size.” I think that the volume obviously adds to the overall argument but reading into the visuals without it was just as effective for me, the sound just confirmed what I had already learned.

The sound of clicking seatbelts when the camera is zoomed up on each of the parents’ hands buckling the seatbelts adds to the emphasis of “paying attention to the big stuff.” The man in the background continues to say, “get it right at NHTSA,gov/TheRightSeat,” which is helpful because the audience is told where to look for help.

Overall, great execution was done by the producers and filmmakers making an overall lasting effectiveness. I think anyone who views this will understand that it is important to be knowledgeable about children’s car safety and will look more into it.